Natalia Lopez

This term helped me understand how powerful a video script and brief can be when creating meaningful communication. I would explain to an employer that these two tools are like the foundation of a house—without them, everything else can fall apart.

The brief defines the why of the project. It clarifies the purpose, audience, tone, and goals. It provides direction before the creative work even begins. Writing my own brief taught me how essential it is to understand the message clearly before designing or filming anything. It keeps the project focused and saves time because everyone on the team is working toward the same objective.

The script, on the other hand, brings that vision to life. It transforms ideas into dialogue, visuals, and emotions. A good script helps the audience connect with the message on a deeper level—it makes the story real and memorable.

I’ve learned that both tools create structure and accountability. They make teamwork smoother, improve communication, and ensure that every decision supports the project’s purpose. For an employer, this means greater efficiency, better results, and stronger brand consistency.

To me, using a brief and a script shows professionalism—it’s the difference between guessing and leading with intention. These tools turn creativity into strategy, which is exactly what effective communication should do.