Natalia Lopez

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I’m Natalia López, a digital marketer and business leader passionate about connecting strategy, creativity, and values to inspire growth. Currently, I serve as Director and Partner at Corporativo Promenal, a legal firm specializing in defending medical professionals, and I also develop projects in data consulting and AI-driven productivity. I love traveling, learning, and sharing insights about faith, leadership, and personal growth.

Instagram’s Impact: From Connection to Commerce

In my opinion, Instagram is the most powerful social media platform because it has over 2 billion active users, ranging from younger to middle-aged audiences.

In addition, Instagram allows users to create visual stories, carousels, and reels—not only to stay connected with family and friends, but also to promote products and services and develop e-commerce.

While TikTok also has a large audience and strong viral potential among teenagers, Instagram is more formal and offers a significantly higher return on investment (ROI).

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